Communication, Strategy and Data to Lead with Intelligence
We are Criteria Political Communication: we turn digital intelligence and territorial analysis into winning narratives for political leaders.
Seguidores en redes sociales
What Defines Us
At Criteria, we combine strategy, data intelligence, and field experience to transform communication into a real power tool. We help those who lead—campaigns, governments, or companies—make better decisions, build trust, and connect with their audiences based on what truly matters: evidence.
Our Specialty
Turning analysis into action
Strategy
Deep analysis and strategic planning
Data
Digital intelligence and territorial analysis
Experience
Effective political and corporate communication
HOW DO WE WORK?
Our methodology combines data science, political intuition, and tactical production.
Emotional and Context Diagnosis
"We don't propose without understanding." We listen deeply, using social listening, emotion analysis, territories, and perceptions.
Strategy and Narrative
"Every action must have a purpose." We define axes, messages, and tone for each audience, channel, and moment.
Multiformat Production and Operational Deployment
From idea to field, from message to published content.
Impact Evaluation
"We build processes, we don't sell inputs." We measure, adjust, and document with real KPIs.
What We Do
We organize our services according to whom we support, to precisely address the real needs of each type of client.
Our Service Lines
Political Campaigns
Win elections through narrative strategies and multiformat tactics.
- Political diagnosis, winning narrative, and tactical operation
Governments and Public Entities
Strengthen institutional communication, public trust, and citizen participation.
- Territorial diagnosis, citizen listening, and verifiable messages
Companies and Organizations
Build strategic reputation and sustainable narratives for private organizations.
- Corporate communication with purpose and social narrative
Training
Train spokespersons, leaders, and influencers in high-impact public communication.
- Real simulations, personal narrative, and emotional control
These Are Our Clients
